Business Workshop: "From 'Bah Humbug' to Booming Holiday Sales"

Business Workshop: "From 'Bah Humbug' to Booming Holiday Sales"
Wednesday, November 9, 9 a.m. to 10:30 a.m.
Luter Family YMCA, 259 James Street, Smithfield, VA 23430

Presented by: Marc Willson, Retail & Restaurant Consultant, Virginia SBDC
​
The workshop will address how to maximize holiday sales by showing how to:

• Identify the most important 8 weeks of the year
• Implement seven simple strategies
• Educate the community
• Create your ideal strategy
• Dress up your windows
• Merchandise for the holidays
• Personalize the experience
• Focus on customer service
• Market your brand
• Retain new customers

You can also sign up for a free, one-on-one on-site consultation with Marc Willson. Appointments are limited. Contact Kelly Amiss at (757) 357-3502 or via e-mail for more info or to schedule your appointment.

Marc Willson has 35 years of experience helping retail, restaurant and tourism-related small businesses refine and promote their concepts to the public.

In 1975, Marc started his retail career as co-owner of the largest distributor of Earth Shoes in the U.S. Since then he has held executive positions with retailers such as Britches of Georgetowne, Crown Books, Circuit City, The Bicycle Exchange, Ecampus.com and Storetrax, Inc. Most recently, he traveled to Dallas, Texas to open the world’s first energy efficiency store for Current Energy, LLC, a company funded by Ross Perot, Jr.

Marc joined the Virginia SBDC Network in 2009 as a Retail Industry Consultant; he delivers seminars and assists retailers throughout Virginia and across the United States.

Sponsored by the Small Business Development Center of Hampton Roads, the Isle of Wight-Smithfield-Windsor Chamber of Commerce, and the Isle of Wight County Department of Economic Development.