Marketing Workshop: Find and Market to Your Best Customers

Join us for a workshop on customer-driven marketing strategy (CDM) with Priscilla McGreevy. This workshop explores why appealing to all buyers today in a similar way may not work for small businesses.  Learn how you can apply a customer-driven marketing strategy by practicing target marketing to reach the right customers and build the right relationships.  This workshop provides the major steps and tools in designing the right marketing strategy by positioning your products or services for maximum competitive advantage. Coffee and pastries will be provided.
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A Smithfield resident, Priscilla A. McGreevy is an instructor of marketing at Christopher Newport University with 25 years of marketing experience in the retail, manufacturing, food and beverage industries.  She has consulted for Standard & Poor’s Vista Research and Coleman Research with clients ranging from Fortune 500 and 100 companies on national and private label brands. Roles have included Marketing Director and Public Relations for a military education non-profit, business development, and marketing manager and buyer/brand manager.  A turnaround specialist, she achieved six consecutive years of double-digit sales growth and profitability in a national brand category that has remained flat for over 10 years.